Of the 2016 presidential election, New York Times international affairs correspondent Roger Cohen wrote, “The race is tightening once again because Trump’s perceived character – a strong leader with a simple message, never flinching from a fight, cutting through political correctness with a bracing bluntness – resonates in places like Appalachia where courage, country, and cussedness are core values.”
Cohen’s dispatch is one of many now forming a distinct genre of election writing – the “Trump Country” piece, which seeks to illuminate the values of Trump supporters using Appalachia – and most often West Virginia – as a template with little variation in content or approach. “To understand Donald Trump’s success,” their composite argument flows, “you must understand Appalachia.”
My concern is less about unpacking these articles individually – although I confess I’m not exactly sure what “cussedness” is or why it is ascribed as one of my core values – but rather pulling back and examining what the sheer volume of these pieces might tell us. We need to examine why journalists from elite and prestige publications are invested in presenting Appalachians – and particularly West Virginians – as representative of all Trump supporters, to the extent that they write, as John Saward does in Vanity Fair, “I am in West Virginia to understand Donald Trump.” Why aren’t pockets of Trump supporters in Oklahoma, Idaho, Florida, New York, and New Jersey the subject of similar profiles? To be sure, I’m certain that there isn’t a red state in America that hasn’t been described as “Trump Country” by at least one journalist, but the compulsion to hold up Appalachia as representative is unique.